Project β'r ("we", "us", "our") respects your privacy. This Privacy Policy explains how we collect, use, store, and protect information when you use the Project β'r mobile application, website, and related services.
Project β'r is a private men's wellbeing and self-awareness app designed to help users build confidence, self-control, calmness, body awareness, and healthier intimacy through guided daily practices, reflection, progress tracking, and education. It is an iOS-only app distributed exclusively through the Apple App Store and is intended for adult men aged 18 and over.
We built Project β'r with three principles that shape every data decision we make. First, no public profiles — there is no social feed inside the app, no follower graph, no likes, and no way for other users to see what you log. Your Self-Being Log, Kegel training reps, breathwork sessions, and daily protocol progress stay tied to your device and your account only. Second, no advertising trackers inside the app — we do not ship third-party ad SDKs, ad-network attribution SDKs, session-replay tooling, or user-level analytics profilers inside the iOS app itself. Third, no sale of personal information — we do not sell, rent, or license personal data to data brokers, advertisers, or any other third parties.
Information you provide inside the app. We may collect information you provide inside the app, including daily self-being logs, mood and stress entries, habit tracking, sexual activity reflections, progress check-ins, exercise completion data, daily challenge progress, and optional notes. This information is used to provide app functionality, progress insights, and personalized tracking inside the app.
Account and device information. When you install Project β'r we may automatically receive limited device-level information such as your iOS version, device model, app version, and language setting. We use this information to make sure the app runs reliably on your device, to fix bugs, and to size features (for example rendering the Tracker screen correctly on iPhone SE vs. iPhone 15 Pro Max).
Apple Health data. If you choose to connect Apple Health, Project β'r may request permission to read step count data only, and only with your explicit permission. Step count is used inside the Tracker screen to give you a lightweight movement signal alongside your daily protocol progress. We do not read heart rate, sleep, workouts, mindfulness minutes, sexual activity, or any other Apple Health data type. You can change Apple Health permissions at any time in your iPhone Settings or Apple Health app. We do not use Apple Health data for advertising, sale, or unrelated purposes.
Push notifications and reminders. If you enable notifications, Project β'r may send you daily protocol reminders, streak nudges, or milestone messages. Notification content is generated on the device — it does not send your personal log entries out to a third party.
Project β'r offers in-app subscriptions through Apple In-App Purchase. Subscription plans may include weekly, monthly, and annual options. We may use RevenueCat to manage subscription status, entitlement access, free trials, renewals, and restore purchases across your Apple ID. We do not receive or store your full payment card details — payments are processed by Apple, and the App Store handles billing, taxes, and refunds according to Apple's policies.
Restore purchases. When you sign in with the same Apple ID on a new iPhone or after reinstalling the app, RevenueCat helps us restore your existing entitlement so you don't have to pay again. The restore process reads your Apple ID's transaction history and matches it to your Project β'r subscription — no card details or personally identifiable payment information is exchanged with us.
We use information to provide and operate the app, save your progress, show daily plans and completed exercises, generate tracking insights, display Self-Being Log patterns, manage subscription access, restore purchases, improve app performance, fix bugs, respond to support requests, maintain security, and comply with legal obligations. We do not use your private wellbeing logs to advertise to you. We do not sell your personal information.
We do not use content from your Self-Being Log, mood entries, or sexual-activity reflections to train any external artificial-intelligence model. Wellbeing content is treated as personal data even when it is not directly identifying.
On our public website (projectbetter.io) we use Meta Pixel to measure the effectiveness of our pre-launch campaigns and any advertising we run on Meta platforms (Facebook, Instagram). Meta Pixel reports events such as page views, waitlist signups, and support form submissions to Meta. We do not send Meta any personal or sensitive content — no email address text, no Self-Being Log entries, no in-app activity. Website analytics are cookieless where possible; we rotate visitor identifiers daily so a hash from one day cannot be joined to a hash from another day.
The website analytics data (pageviews, referrer host, top paths, live-visitor counts) is used only in aggregate to answer questions like "is the landing page working?" and "which channel brought us the most signups today?". It is never joined to in-app behavior.
We keep personal information only for as long as reasonably necessary to provide the app, comply with legal obligations, resolve disputes, enforce agreements, and maintain security. Wellbeing logs and progress data may remain stored until you delete the data, reset app data, or request deletion where applicable.
How to delete your data. To request full deletion of your Project β'r account and all associated data (Self-Being Log entries, tracker progress, streaks, subscription metadata, support conversations), email support@projectbetter.io with the subject "Delete my data" from the address you used to sign up for the waitlist or associated with your Apple ID. We handle deletion requests within 30 days and confirm completion by email.
Depending on where you live, you may have rights regarding your personal information, including the right to access, correct, delete, restrict processing, object to processing, withdraw consent, request data portability, opt out of certain data sharing or sale where applicable, and lodge a complaint with a data protection authority. To make a privacy request, contact support@projectbetter.io.
GDPR (European Economic Area, UK, Switzerland). If you are in the EEA, UK, or Switzerland, Project β'r acts as the data controller for personal data collected through the app and website. The lawful bases we rely on are: contract (to provide the app and manage your subscription), legitimate interest (to secure the service and diagnose bugs), and consent (for optional integrations such as Apple Health or push notifications).
California privacy rights. If you are a California resident, you may have rights under California privacy laws including the right to know what personal information we collect, the right to request deletion, the right to correct inaccurate personal information, the right to know whether personal information is sold or shared, the right to opt out of sale or sharing, the right to limit use of sensitive personal information, and the right not to be discriminated against for exercising privacy rights. We do not sell or share your personal information as defined under the California Consumer Privacy Act (CCPA).
Project β'r is intended for adults. The app is not intended for children under 18. We do not knowingly collect personal information from children. If we discover that we have collected personal information from a person under 18, we will delete that information promptly. The App Store places Project β'r in the 17+ age rating category because the wellbeing content addresses adult topics including sexual wellbeing.
We use reasonable technical, administrative, and organizational measures to protect personal information. Data in transit is encrypted using industry-standard TLS. Data at rest is encrypted at the storage layer of our infrastructure provider. Administrative access to production systems is restricted, logged, and audited. However, no method of transmission or storage is completely secure. If a data incident materially affecting Project β'r users occurs, we will notify affected users and appropriate regulators in line with applicable law.
We may update this Privacy Policy from time to time to reflect changes in the app, in our practices, or in the law. When we make material changes we will notify users through the app, on this page, or by email if you are on the waitlist. The "last updated" date at the bottom of this page reflects the most recent revision.
If you have questions about this Privacy Policy or your personal information, contact us at support@projectbetter.io. We reply within 24 hours on weekdays. If you'd prefer a specific privacy contact, use the subject line "Privacy request" so it reaches the correct queue.